Interior Signage

Motion displays are an important component of a building's interior decoration. Moving interior signage, particularly the real, three-dimensional variety, is an effective communication medium and an attractive architectural element of a building. To be effective, however, interior signage must have grace and coherence in motion while drawing attention to the architectural space around it. Motion displays must also enhance the overall interior space and provide a form of entertainment to building occupants and visitors.

Let's face it: Interior signage - and, in particular, moving interior signage - is not even on the radar screen of most facilities professionals.

We're not talking here about flat 2D "message centers," but real, 3D motion displays that include animated kiosks and even kinetic artworks. The surprising fact is that IBM, Sears, Bellsouth, TWA, and a host of other major companies have deployed such displays in their corporate lobbies and other public spaces. These companies have learned that motion not only communicates effectively but also can actually enhance the static beauty of an architectural setting.

It must be motion of the right kind, however. In a world that already seems too frenetic, the display must first of all move with a certain grace and coherence. Second, the motion must be varied and thought-provoking so as not to trivialize its setting. Above all, the motion must be centrifugal; that is, it must gesture and draw attention to the architectural space around it. The properly designed motion display can transcend mere signage to become an architectural feature, taking its place alongside fountains, plantings, and other respected means of activating and creating points of interest within interior spaces (and, not incidentally, adding to the value of a property as a whole).

About Interior Signage

The fourth traditional type of printing, screen process, includes silk screen and has special applications in the printing industry. Silk screen printing is a form of stencil printing, i.e., printing where the ink is applied to the back of the image carrier and pushed through porous or open areas. The image is on a piece of silk stretched on a frame and backed by a rubber squeegee containing ink. The nonprinting areas on the silk screen are blocked out, and the ink is pushed through the porous areas corresponding to the design; the process is widely used for posters and for printing on glass, plastics, and textured surfaces for interior signage. Mimeographing is another commercial application of stencil printing.

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