Riverside Printing Service

For the past 10 years, print market analysts have been heralding the growth of wide-format printing, but only for certain segments and applications, with little implementation occurring among mid-sized commercial printers.

Prepress firms and quick print shops have been the two biggest printing markets for large-format imaging equipment, according to a study published in June 2002 by TrendWatch Graphic Arts titled Large Format Graphics: Supersizing the Market. But in its Spring 2002 survey, says TrendWatch, more shops with 20 to 49 employees reported that they planned to invest in this technology than any other demographic group. Some printers, especially small and quick print shops, are looking to add "beyond the press" capabilities to make up for declining print volumes.

Large-format printing service has become an absolutely huge part of our mix. We've had big growth since we entered the market five years ago. As print quantities come down and clients seek to maximize their marketing dollars, we can offer them large-format printing in small quantities that can be personalized depending on the city or audience.

Another recent market research study funded by NPES The Association for Suppliers of Printing, Publishing and Converting Technologies revealed that the wide-format ink-jet market could be worth more than $11 billion in the U.S. by 2005. This study, too, indicates that, generally speaking, commercial printers are handling only a very small portion of this work.

About Riverside Printing Service

Riverside is one of the fastest-growing U.S. cities, marked by a population increase of almost 33% between 1980 and 1990. The first marketing cooperative, organized in Riverside in 1892, led to the founding of the California Fruit Growers Exchange. The city is also an education center and the seat of the Univ. of California at Riverside (with a citrus research center, est. 1907)

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